The brainchild of one; John Simms, who saw there was a desperate need for better fishing clothing and accessories, started the now well-known brand in 1980. As one of the first companies to produce neoprene waders, Simms provided fishers with warmth and comfort – as well as waterproofing – for those that wished to push their passion to the limit. What followed, was new owner K C Walsh in the early 1990s who moved the company to Bozeman in Montana. It was from here that a liaison with the makers of GORE-TEX® came about and the breathable wader was born. This took fishing to a new dimension and a whole new level. As well as wading, Simms has an extensive range of casual women’s and men’s clothing, gloves, hats, sportswear, layering, tee-shirts, hoodies, vests, jackets, outerwear, sunblock and windblock products together with an extensive range of luggage from bumbags to backpacks and holdalls. Be it technical or leisure – Simms will kit you out for whatever your pursuit.

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